Imagine better business

Imagine accountants

you can actually trust.

That’s us.

George Sullivan

CFO Advisor

George joined us in October 2024 in the role of CFO Advisor in the Business Solutions team, supporting our clients who require a comprehensive range of services, including bookkeeping, payroll, financial controller/CFO support.

With a commercial background leading finance teams in private business, George also brings valuable experience from a two-year stint as an auditor early in his career.

George excels in leveraging new technologies, including analytics, AI, and automation, to streamline processes and improve decision-making. He has a proven track record of implementing cost-saving measures and driving sustainable financial improvements.

Specialist Areas & Industries:

  • System optimisation and efficiencies
  • Business strategy and improvement
  • Accounting and audit
  • Professional services, hospitality, mining, retail, logistics & transport


Professional Qualifications:

  • Master of Business Administration – Australian Institute of Business
  • CPA Australia (CPA)
  • Bachelor of Applied Finance – Macquarie University


Where you will find him on a Saturday?

Watching sports, fantasy football, socialising with friends, playing with the dog, cooking, playing the occasional computer game or watching a movie. You’ll find him at the gym in the morning or barbequing with a beverage in hand at dusk.

INDUSTRY INSIGHTS

Imagine better knowledge

How the Bendel Case Could Make Tax Easier for Your Small Business

On 19 February 2025, a landmark Full Federal Court decision in respect of trust law and Division 7A was handed down in favour of the ...

ASIC’s $187,800 Penalty: A Compliance Wake-Up Call for Foreign-Controlled Companies

ASIC recently fined a small proprietary company $187,800 for failing to lodge financial reports on time –highlighting the importance of financial compliance for small foreign-controlled ...

Mandatory Climate-Related Financial Disclosures: What You Need to Know

Big changes are here! Starting 1 January 2025, the Australian Government has rolled out new rules to make climate-related financial disclosures clearer and more useful. ...

ESG and Sustainability Information Session

You may think that ESG and Sustainability are just the latest buzz words going around, and may not be relevant to your business, but have ...